Built by a Fisherman. Backed by 40 Years on the Water.
Brian Edwards. Lifelong Angler. Founder of Reely.
Brian started fishing as a kid. Casting off jetties with his parents. More than 40 years later, he’s still at it. From quiet Mandurah beaches to marlin off Exmouth and pelagics out of Broome, he’s fished it all. Testing gear across every condition and technique.
Through that experience, he learned what separates gear that performs from gear that doesn’t. What holds up after hundreds of sessions. What actually gives you feedback through the rod. What works on the water. Not just in a product photo.
That knowledge is built into every Reely Rod.
The Road to Reely
Decades of testing gear the hard way
Brian spent 40+ years fishing across Australia jetties, beaches, boats, and cliffs. Every trip tested what worked and what didn’t.
That hands-on experience, across hundreds of rods, reels, and rigs, built the foundation behind Reely.Helping the next generation FIsh smarter
Before Reely, Brian built Easy Fishing Tackle and Easy Skippers Tickets focused on helping everyday anglers fish smarter and safer.
Working directly with beginners and casual fishers shaped how Reely was designed.Portable rods that didn't perform
The market was full of cheap fiberglass telescopic rods. They packed small but fished poorly. Heavy, slow, and lacking sensitivity.
Fine as a backup. Not something you’d choose as your main rod. There was a clear gap between portability and real performance.A carbon telescopic rod built to be your primary rod
Reely was the answer. A carbon fibre telescopic rod that actually performs.
Lighter. Faster. More sensitive than fiberglass. Compact enough for a backpack. Strong enough for real fish.
Not a gimmick. Not a backup. A rod you’ll actually want to fish with.
Real Gear. No Compromises. Built for How You Actually Fish.
Portable gear shouldn’t mean settling. Every Reely product is built to meet three standards:
- Performance you can feelCarbon construction, ceramic guides, and real sensitivity. If you can’t feel the bite, it’s not doing its job.
- Portability without the trade-offCollapses to fit your backpack, glovebox, or carry-on. Still casts, fights, and feels like a full-size rod.
- Gear that earns repeat useNot a novelty. Not a backup. Built to be your go-to rod, every session.
WHAT WE STAND FOR
Real FIshing. Real knowledge. Real gear.
Carbon telescopic rods built for performance and travel. Free shipping Australia-wide.